Launching soon on the Shopify App Store

testfeed
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Use cases

For people who'd rather know.

testfeed runs inside your Shopify admin, but it isn't just for product questions. Ads, prices, packs, claims, promos: every spending decision you make around the store can be put to 100 simulated shoppers while you're still making it.

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A 1950s woman holding up two Fizz-O Cola bottles, one with a red label and one plain, deciding which to pick

Why you'd use it.

  1. Decide before you spend.

    Launches, packaging, campaigns and messaging get an evidence check before the money goes out, not a post-mortem after. The whole point is the order of operations: verdict first, invoice second.

  2. Days, not fieldwork.

    No panel recruitment, no agency project, no six-week wait. A hundred simulated shoppers answer in about the time it takes to make coffee, at a fraction of what fieldwork costs.

  3. The why, not just a number.

    Shoppers answer in words, so every score arrives with its reasons: hesitations, confusions, trust hooks. One study caught ad imagery showing bottles while the copy said cans. A number alone never tells you that.

  4. It settles arguments.

    Two labels, two prices, two concepts. Run them head to head and get a definitive read, including the genuinely useful answer nobody else will give you: they're equal, stop debating, ship.

  5. Honest by construction.

    The product refuses questions its method can't answer, suppresses thin results, and says parity instead of manufacturing winners. Every result is labeled directional: a signal for decisions, not a forecast.

  6. No risk to customer trust.

    Read-only Shopify access. No pixel, no storefront code, nothing on your live site. Names, emails and addresses are stripped in code before anything is stored.

Who uses it

The people it's built for.

Anyone running an ecommerce brand ends up here eventually, but four roles reach for it most. Same moment every time: real money is about to leave the building on an untested idea.

A 1950s shopkeeper stands arms-crossed behind the counter of his own general store, stocked shelves behind him and a red price sticker on a tin

The founder

Runs the store. Bets the quarter.

Everything rides on the next launch: the product, the pack, the price. Until now the test plan was “ship it and watch the dashboard.”

  • Purchase intent before committing inventory
  • Pack tests before the print run
  • Price viability at the planned price point
A 1950s advertising man comparing two rival campaign boards pinned to the wall, a red grease pencil in his hand

The marketer

Spends the ad budget.

Owns the campaigns and answers for the ROAS. Needs to know which concept, which claim and which offer pulls hardest, before the spend goes live rather than after.

  • Ad concepts before the media spend
  • Claims believability before the landing page
  • Promotional mechanics before the sale
A 1950s researcher in cat-eye glasses at a wall of pinned index cards, holding one up to the light, a red clipboard under her arm

The researcher

Owns the research budget.

Knows exactly what proper fieldwork costs and how long it takes. Uses simulated shoppers to screen the field first, so the expensive human study is spent on the shortlist, not the long list.

  • Value proposition and territory screens
  • Concept shortlisting before fieldwork
  • Head-to-head reads when the team is split
Two 1950s agency men over a boardroom table of concept boards, one pointing and one sitting back unconvinced, a red rubber stamp resting on the table

The agency

Needs receipts for the recommendation.

The client asks “why this route?” and “because we like it” doesn't bill. A directional read on 100 shoppers turns the recommendation into a case.

  • Territory screens across client concepts
  • Evidence slides for the client deck
  • Fast reads between the workshop and the pitch

…running something bigger? Established brands with a heavier research load run the same shoppers through a bespoke study with us. Same honesty, more hands on deck.

When you'd use it

Six moments to ask first.

Before the launch

Would 100 shoppers buy it? Get the verdict while you can still change the plan.

Before the print run

Two pack layouts, head to head, before the reprint bill makes the choice for you.

Before the price change

Does the product hold up at the new price, in context? Bounded, honest, no crystal ball.

Before the campaign

The concept, the claim and the offer, read before the media budget is committed.

When the room is split

Half the team wants A, half wants B. Run both. Parity is an answer too.

Before you pick the offer

Percent off, dollars off, bundle, gift with purchase: run the mechanics head to head before the promo goes out.

Where we stop

Who it's not for.

Simulated shoppers answer some questions well and others not at all. If your decision needs one of these, we're the wrong tool. Full stop.

Out of scope
  • Open “how much would you pay?” The product blocks the question.
  • Brand awareness or memory tracking. An AI has no real history with your brand.
  • Sales forecasts. Pre-launch signal only, never a market prediction.

Try it on your own store.

Book a demo and we'll run your first study with you.

Book a demo

Direct install from the Shopify App Store arrives in a few weeks.