Launching soon on the Shopify App Store

testfeed
Book a demo

From the research desk

The Blog.

Practical writing on research for retail and ecommerce: pricing, packs, ads, claims, and what simulated shoppers can and can't do.

Market Validation: How to Test Demand Before You Build market validation

Jul 28, 2026 · 17 min read

Market Validation: How to Test Demand Before You Build

Most 'validated' ideas were never validated, just flattered. Here is how to test real demand before you build, and grade the evidence honestly.

Read the post
Concept Testing: The Definitive Guide concept-testing

Jul 27, 2026 · 18 min read

Concept Testing: The Definitive Guide

Most concept tests cannot tell a good idea from a bad one. Here is how to run one that can: the methods, the metrics, the action standard and an example.

Read the post
Online Focus Groups in 2026: Formats, Costs and Faster Alternatives online focus groups

Jul 26, 2026 · 13 min read

Online Focus Groups in 2026: Formats, Costs and Faster Alternatives

Two crowds fight over this search: people who want to join one for cash, and brands deciding whether to run one. This guide is written for the brands.

Read the post
AI Focus Groups: How They Work, and When to Use Them ai focus groups

Jul 25, 2026 · 13 min read

AI Focus Groups: How They Work, and When to Use Them

Two very different tools share the name 'AI focus group'. One moderates real people. The other invents them. Here is how to tell them apart and when each fits.

Read the post
Synthetic Respondents: How Accurate Are They vs Human Panels? synthetic respondents

Jul 24, 2026 · 11 min read

Synthetic Respondents: How Accurate Are They vs Human Panels?

The best study yet had AI match real people 85% as well as they matched themselves. Here is what synthetic respondents get right, and where they fall apart.

Read the post
AI Market Research: Tools, Methods and Accuracy in 2026 ai market research

Jul 22, 2026 · 16 min read

AI Market Research: Tools, Methods and Accuracy in 2026

Half of AI market research is reliable and dull. The other half simulates your customers, and its accuracy is the whole question. An honest guide to both.

Read the post
The Best Shopify Apps to Increase Sales, Organised by Job (2026) best shopify apps to increase sales

Jul 21, 2026 · 22 min read

The Best Shopify Apps to Increase Sales, Organised by Job (2026)

Most 'best Shopify apps to increase sales' lists rank twenty tools and help you choose none. Here they are sorted by the five jobs that actually move sales.

Read the post
Google Optimize Alternatives for Shopify: The 2026 Guide google optimize alternative

Jul 20, 2026 · 14 min read

Google Optimize Alternatives for Shopify: The 2026 Guide

Google killed Optimize in 2023, and most replacement lists are stale or ranked by the vendor. Here is the neutral 2026 map for Shopify, free options included.

Read the post
Retail Analytics: The Tools and Metrics That Actually Matter retail analytics

Jul 19, 2026 · 18 min read

Retail Analytics: The Tools and Metrics That Actually Matter

Retail analytics isn't the dashboard. It's the handful of numbers that change what you do next. Here's which metrics matter, and which tools earn their price.

Read the post
The Best Market Research Tools in 2026, Organised by Job market research tools

Jul 18, 2026 · 20 min read

The Best Market Research Tools in 2026, Organised by Job

Most lists rank 35 market research tools and help you choose none. Here are 14, sorted by the six jobs they actually do, with the honest trade-offs.

Read the post
Customer Feedback Tools for Shopify Brands, Organised by Job customer feedback tools

Jul 17, 2026 · 16 min read

Customer Feedback Tools for Shopify Brands, Organised by Job

Collecting customer feedback has never been easier. Acting on it is where brands fall down. Here are the tools that matter for Shopify, sorted by the job.

Read the post
Customer Insights Tools for E-commerce Teams: The Honest Guide customer insights tools

Jul 16, 2026 · 16 min read

Customer Insights Tools for E-commerce Teams: The Honest Guide

An insight is not something you buy, it is a decision you reach. Here are the customer insights tools an ecommerce team needs, sorted by the job you have.

Read the post
The 12 Best Customer Research Tools, Organised by Job customer research tools

Jul 15, 2026 · 19 min read

The 12 Best Customer Research Tools, Organised by Job

Most 'best tool' lists rank everything and help you choose nothing. Here are twelve customer research tools sorted by the job you actually need done.

Read the post
CPG Market Research: The Playbook for Brands Without an Agency Budget cpg market research

Jul 14, 2026 · 16 min read

CPG Market Research: The Playbook for Brands Without an Agency Budget

Most CPG launches still miss, and most brands can't afford an agency. Here is how to research demand, price, pack and claims before you spend on stock.

Read the post
Shopper Insights: What They Are and How to Get Them Fast shopper insights

Jul 14, 2026 · 15 min read

Shopper Insights: What They Are and How to Get Them Fast

The buying decision happens in a moment you don't control: the shelf or the cart. Shopper insights are how you learn to win it, without an agency budget.

Read the post
Fairing vs KnoCommerce vs Zigpoll: Post-Purchase Survey Apps Compared fairing post purchase surveys

Jul 13, 2026 · 14 min read

Fairing vs KnoCommerce vs Zigpoll: Post-Purchase Survey Apps Compared

Three post-purchase survey apps, three completely different pricing models. Here is how Fairing, KnoCommerce and Zigpoll compare, and who each one is for.

Read the post
How Did You Hear About Us Survey: Attribution Done Right how did you hear about us survey

Jul 12, 2026 · 13 min read

How Did You Hear About Us Survey: Attribution Done Right

One question, asked at checkout, that tells you what your pixels no longer can. Here is how to word it, what to offer, and how far to trust the answers.

Read the post
Post Purchase Surveys: The Complete Guide for Shopify Stores post purchase survey

Jul 11, 2026 · 15 min read

Post Purchase Surveys: The Complete Guide for Shopify Stores

Most post-purchase surveys ask too much and learn too little. Here is the exact survey to run, the questions that earn their place, and when to send it.

Read the post
Intelligems Review: The Honest Verdict on Shopify Price Testing intelligems review

Jul 10, 2026 · 13 min read

Intelligems Review: The Honest Verdict on Shopify Price Testing

Intelligems is the most capable price testing app on Shopify, and the priciest way to get it wrong. The traffic you need, and when another tool wins.

Read the post
The 7 Best Triple Whale Alternatives for DTC Brands in 2026 triple whale alternative

Jul 10, 2026 · 12 min read

The 7 Best Triple Whale Alternatives for DTC Brands in 2026

Most Triple Whale alternatives lists are written by a vendor ranking itself first. Here is the neutral version: 7 real options, sorted by the job you need done.

Read the post
The Best Shopify Survey Apps, Organised by Job (2026) shopify survey apps

Jul 10, 2026 · 15 min read

The Best Shopify Survey Apps, Organised by Job (2026)

Most 'best Shopify survey apps' lists just rank ten tools, half of them not even surveys. Here is the version organised by the job you need done.

Read the post
Gabor-Granger Pricing: The Complete Method Guide pricing-research

Jun 4, 2026 · 9 min read

Gabor-Granger Pricing: The Complete Method Guide

How Gabor-Granger pricing works, when to use it, and how it compares to Van Westendorp. A practical guide for brand managers and pricing strategists, with the common mistakes to avoid.

Read the post
Best Concept Testing Platforms for CPG Brands in 2026 concept-testing

Jun 2, 2026 · 11 min read

Best Concept Testing Platforms for CPG Brands in 2026

A comparison of 7 concept testing platforms for CPG and FMCG teams. Real trade-offs on method, panel quality, and cost, so you pick the right tool for the decision in front of you.

Read the post
Voice of Customer Tools: Complete Guide + Next-Generation Alternatives voice of customer tools

Jul 28, 2025 · 18 min read

Voice of Customer Tools: Complete Guide + Next-Generation Alternatives

Compare top VoC tools like Medallia, Qualtrics & InMoment. Learn limitations of reactive feedback and discover predictive audience intelligence alternatives.

Read the post
Audience Testing: Methods, Tools, and How to Run One test audience

Jul 22, 2025 · 15 min read

Audience Testing: Methods, Tools, and How to Run One

Master audience testing before publishing content. Learn proven methods from film industry to AI-powered testing. Free templates + advanced techniques.

Read the post
New Product Launch Strategy: The Communication Intelligence Guide to Success product launch

Jul 18, 2025 · 12 min read

New Product Launch Strategy: The Communication Intelligence Guide to Success

95% of product launches fail, and over half fail due to communication problems. Discover the missing communication intelligence step that transforms launch success rates.

Read the post

Try it on your own store.

Book a demo and we'll run your first study with you.

Book a demo

Direct install from the Shopify App Store arrives in a few weeks.